It used to be that Ürgüp was for upscale visitors and tour groups, and Göreme for backpackers, but that has changed. There are now excellent boutique hotels and inns in both towns, although Ürgüp does have many more of these.
The center of Ürgüp (EWR-gewp, pop. 15,000) boasts many fine old houses of carved Cappadocian stone. The soft volcanic tufa lends itself to carving for decoration and to expansion: if the house needs a new room, the residents merely hollow one out of the hillside into which the house is built.
Like most Cappadocian towns, Ürgüp clings to the walls of a valley and tumbles down along the valley floor for some distance.
The center of Ürgüp hasshops, a historic hamam (Turkish bath), and the Temenni Hill, a high rock ledge looming above the very center of town, with a saint's tomb at its edge. Temenni was a favorite place to go for the fine view, and to watch the sunset. In spring 2007 a section of the rock collapsed on several buildings in the town, so the viewing terrace is now smaller.
If you plan to take a hot-air balloon flight, and you're staying in Ürgüp, your ballooning company will pick you up from your Ürgüp hotel and drive you to the launch site.